ABOUT

CONTACT

ABOUT

CONTACT

Thesis Project

Thesis Project

Role


UX Designer & Researcher

Role


UX Designer & Researcher

Timeline


3 Months

Timeline


3 Months

Tools


Figma, Adobe Illustrator, Microsoft Forms

Tools


Figma, Adobe Illustrator, Microsoft Forms

Identifying Trouble Areas:


We conducted user research through Mircrosoft forms surveys and interviews with users to understand where eBay was failing. In addition, we went through the site and conducted a current state analysis. The next step was organizing the data and creating user personas. We took these findings to a graph between impact and effort to find changes with the highest value to the user with the lowest amount work.

Identifying Trouble Areas:

We conducted user research through Mircrosoft forms surveys and interviews with users to understand where eBay was failing. In addition, we went through the site and conducted a current state analysis. The next step was organizing the data and creating user personas. We took these findings to a graph between impact and effort to find changes with the highest value to the user with the lowest amount work.

The work was divided up into the redesigns of the container, the home page, and the checkout process. I was in charge of the redesign of the checkout process. To begin, I looked at the current state of the eBay checkout to get and understanding of what specific areas I could improve. Based on the previous data and current state analysis I settled on creating a layout the better guides the user through the stages of the checkout process.

Current State Analysis:


Pictured to the left is the current state of the eBay Checkout process. The whole process is placed on to one, long, single-scroll page. It shows the user a lot of information all at once and leaves the user with no way of keeping track of their progress as they fill out the information.

Click here to read more about the sketching phase

The finalized prototype included hover states for the progress header buttons, in case a user wishes to review previous progress, as well as clickable buttons to view what the pages would look like as the user fills out the information and upon completion, navigating to the next step in the checkout process.

View the Figma prototype here: