Project Overview:
• Client: Philadelphia Soccer Foundation (PSF)
• Challenge: Design a comprehensive brand identity for a start-up youth soccer training program to portray a premium, high-level coaching academy. The brand needed to appeal strongly to ambitious youth players while assuring parents of the program's professional focus to prepare athletes for the Collegiate Pathway.
• Core Brand Mandate: The primary goal was to convey an atmosphere of serious, aspirational training, distinctly setting PSF apart from typical recreational programs.
Key Insight: The emotional core of the brand needed to be aspiration and excellence, leading to the program's key thought: "Where Champions Are Built."
The identity was executed across print, product, apparel, and environmental design to prove scalability and real-world utility:
The final design package creates an elite identity for the Philadelphia Soccer Foundation. By using a premium color palette and dynamic, aspiration-focused graphics, the PSF brand is now positioned to attract the ambitious players and engaged parents necessary to fulfill its mission: to build the next generation of collegiate-level soccer champions.
Back
CONTACT
PSF Branding