

The icon set reflects the brand's focus on nature, growth, and clarity. The clean line-drawing style mirrors the brand’s tone of approachability, simplicity, and care (qualities that support a calm, educational, and trustworthy visual system). The use of consistent line weight and open forms gives the icons a light, natural feeling, showing the organic feeling of plants and environmental growth.
Each icon communicates its concept using simple, recognizable forms and minimal visual noise. The emphasis on balance and symmetry reinforces a sense of reliability, while the subtle variation in shapes adds warmth and friendliness to the overall system.

Use key lines ensure visual consistency across the icon system by defining the maximum active area an icon can occupy. Although the final exported icon size is 24×24 px (with some icons at 48×48 px), the key lines act as internal boundaries that keep shapes proportional, aligned, and balanced.

Technical Specifications:
Stroke Weight: 1pt — A consistent 1 pt stroke creates visual harmony and readability across all icons.
Style: Line Drawing / Outline — Icons use simple, unfilled outlines to maintain a clean, modern aesthetic.
End Caps: The ends of each line have sharp edges and come to a point.
Keylines: Each icon fits within one of these keyline shapes, ensuring consistent proportions and balance throughout the set.
Rectangle (22×18),
Square (20×20), Rectangle
(18×22), Circle (22×22)
Spacing: 1pt padding — Clear space is maintained around each icon to prevent crowding and maintain visual clarity
Alignment: Centered with key line — Icons are centered to maintain balance and visual stability across the system.





