Project Overview:
This packaging collection was developed as part of a larger branding project (Harvest Wagon Food Truck), extending the brand identity across multiple touch-points. The designs apply the established visual and illustrative systems to retail and takeaway packaging, demonstrating how a cohesive identity can adapt across different formats while maintaining consistency.
Honey Jar:
The label hierarchy for the honey jar follows a simple vertical format with the Type Logo acting as a header, and a hand-drawn bee illustration to catch the viewer's eye. Rather than wrapping the entire jar, the label is designed as a compact front-facing sticker that emphasizes the brand while allowing the glass container and honey to take center stage. The fabric-covered lid reinforces the handcrafted, small-batch aesthetic and complements the warm, natural branding.
Takeout Bag:
The takeout bag features the primary logo at a large scale to maximize visibility and brand recognition. A subtle repeating pattern of vector vegetable illustrations adds visual interest while reinforcing the brand's focus on fresh, organic ingredients. The result is a simple yet cohesive design that complements the rest of the packaging system.
Takeout Box:
The takeout box extends the Harvest Wagon identity through the use of a custom vector illustration that appears across multiple brand applications, including the coasters, creating a cohesive visual system. An embossed Harvest Wagon wordmark is positioned in the corner of the lid, adding a subtle tactile element that enhances the premium, handcrafted feel while keeping the overall design clean and understated.
